Projects

Duolingo

This campaign is an entry to the 2026 D&AD New Blood awards. The brief was to spread Duolingo's message across the world.

I chose to use everyone's favourite cultural connection, food, to connect learners to the cultures they interact with on a daily basis in a more social way!

eBay

This campaign is in response to a live brief set by Cheeky Communications Creative Agency. The brief was to increase usage of eBay Live among young shoppers and sellers by making it feel culturally relevant.

I decided to use my interest in interactive design to reimagine the digital storefronts on the platform to increase the sense of permanence, community and identity.

Skippy

This campaign is for Skippy Peanut Butter. The brief was to reignite growth in the UK by increasing awareness and trial among Gen Z and Millennials, while seprating SKIPPY from private label competitors.

I decided to focus on SKIPPY’s smooth spread-ability and turn it into an interactive social-first experience that consumers can physically play with, compete in, and share.

Butter_20spreader_20Spatours_20_20Silver_20plated_00012031000101_STQ_1.mp4

HSBC

This campaign is an entry to the 2026 D&AD New Blood awards. The brief was to use HSBC's Pantone red colour and make it feel unmistakably theirs across the world

This was a graphics lead brief allowing me to showcase my digital skills by creating a campaign that speaks to audiences in big cities, and attach a feeling to HSBC Red